VideoEgg

[ 2006.09.25 | Press Release ]

Network Enables Advertisers to Tap Into User-Generated Video

SAN FRANCISCO & NEW YORK, — (September 25, 2006) — VideoEgg, Inc., an online video-enabling platform, today announced the launch of the EggNetwork at the MIXX Conference and Expo in New York City. The EggNetwork offers advertisers the ability to place advertisements within user-generated video, allowing them to reach millions of viewers via partnerships with leading online social networks and vertical communities including Bebo, Dogster, hi5 and Tagged. Powered by the VideoEgg platform, which enables Web publishers to painlessly integrate video into their site experience, the EggNetwork now allows them to also generate advertising revenue.

The EggNetwork helps advertisers navigate a rapidly changing media environment and was created to connect them with the top social networks and vertical communities. The network delivers on four critical promises of extensive reach, putting users first, targeting and accountability, and safety.

The EggNetwork makes it easy for advertisers to reach the large, targeted audiences of social networks with a single transaction. Through its relationships online communities, VideoEgg delivers as many as 20 million video streams each day. Focusing on the end-users, the network also gives viewers a choice about which ads they want to watch. Its ad insertion options include permission-based video ads, sponsored content, and post roll. These options were created to maintain an uninterrupted user experience and enable publishers to increase content and activity within their own sites.

The EggNetwork brings rich targeting and interactivity to brand-building advertising. By leveraging social network profile data, marketers are able to target their video advertisements in powerful new ways. And because the EggNetwork is a Flash environment, it is possible for them to create interactive experiences inside of the video player and achieve measurable campaign results.

Delivering on its utmost priority of safe content, the EggNetwork ensures that its user-generated video is appropriate for advertisers. Each video is reviewed by real people before an ad is served so that advertisements are only placed with suitable content and advertisers' brands are protected.

"The EggNetwork provides a solution for advertisers who want to capitalize on the brand-building power of user-generated video without the worry of associating their brand with offensive content," said Troy Young, chief marketing officer of VideoEgg, Inc. "At the same time we are enabling online communities of all sizes to add superior video functionality that facilitates growth and drives the profitability of their sites."

About VideoEgg
VideoEgg is a video-enabling platform that allows Web publishers to painlessly integrate video into their site experience and generate advertising revenue. The VideoEgg network reaches millions of users through leading social networks and communities including AOL, Bebo, Current TV, Dogster, hi5, and Tagged. The company's EggNetwork provides advertisers access to consumers in an environment where they develop and express their thoughts and share their passions. A content review process ensures advertisements run along side appropriate material. VideoEgg offers innovative ad insertion options and pinpoint targeting so that messages hit the mark without compromising the viewing experience. Based in San-Francisco, VideoEgg is funded by August Capital and First Round Capital. For more information, visit: http://www.videoegg.com.

Press Contact
Karen D'Angelo Hopp
Connors Communications
212-798-1443
khopp@connors.com