VideoEgg

Why the Market Has Struggled With New Categories of Ad Inventory

[ 2008.05.05 | News Article ]

NEW YORK (AdAge.com) -- At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.

The deal was made on behalf of the Kellogg Co. with online ad rep firm Gorilla Nation.

Catching kids' attention
The campaign introduces two new Eggo products, French Toast Waffles and Mini Muffin Tops, to the children's market in a series of rich-media banner ads made by the marketer's creative agency, Publicis' Leo Burnett. The banner ads, placed on sites including Kidzworld.com, feature kid-friendly interactive games such as mashing up foods (chocolate and hot dogs, for example) and measuring how delicious they are.

Starcom is paying based on participation with the ad units.

[ 2008.04.21 | News Article ]

Our roundup of the tech industry's most promising players aged 30 and under

[ 2008.04.17 | News Article ]

Social networkers frequenting the likes of Facebook can't get enough of these small apps, but developers are still trying to determine how to make money

[ 2008.04.17 | News Article ]

Pre-rolls or non-interruptive overlays? Sean Hargrave examines which video ad format will become standard.

[ 2008.03.26 | News Article ]

VideoEgg, the video ad network for social communities, has launched AdFrames, a format that can run video ads in any environment with a cost per click payment system that is no longer impression based.

Microsoft, 02 and Paramount Pictures are the first users.

AdFrames play in a variety of sizes so they can play in a variety of spaces. "There are a rash of new environments that need to be monetized, like widgets, games and small spaces," said Troy Young, VideoEgg's chief marketing officer. "We wanted to integrate the ad experience and fill spaces that publishers can't fill."

[ 2008.03.12 | News Article ]

MUCH IS MADE OF THE disparity between the share of a user's attention that is directed online and the share of brand dollars that are spent on the Internet.

[ 2008.02.26 | News Article ]

Pushing Compensation Models Based on Engagement

NEW YORK (AdAge.com) -- Yes, everyone's still talking about engagement. Two years after the Advertising Research Foundation decided to define an engagement metric -- and a week after ARF appeared to renew efforts -- the discussion has surfaced again: where engagement can be found, how to measure it and whether it should be bought.

[ 2008.02.21 | News Article ]

Videoegg, the one-time video startup that sort of competed with YouTube and sort of competed with BrightCove (very different companies), has basically transitioned itself into a very robust rich media advertising network. In August 2007 they started selling ad units for Facebook applications. Since then they’ve expanded to include advertising for many other sites, including Meebo, Flixster and others.

[ 2008.02.20 | News Article ]

NEW YORK For years, sellers of online brand advertising have resisted online direct response metrics like clicks. But marketers' drive to accountability is changing some minds.

[ 2008.02.20 | News Article ]

Digital advertising is changing fast and at least one company thinks the CPM model might not be long for this world. VideoEgg, a rich media ad network, launched its AdFrame Brand Response Network, a new product that lets advertiser pay only for engagement.

[ 2008.02.20 | News Article ]

VideoEgg is launching what it calls the “AdFrames Brand Response Network,” (available here) a new option for video advertising that moves away from charging by CPM (a price per thousand impressions) and instead determining rates based on how users respond to ads.

[ 2008.02.19 | News Article ]

In a play for the deep pockets of brand advertisers, VideoEgg has introduced a new "per engagement" pricing model on its ad network.

[ 2008.02.19 | News Article ]

In a move further differentiating themselves from countless other platform plays, web-IM service Meebo will announce tomorrow that they have partnered with VideoEgg to offer Meebo platform participants a 50/50 revenue split from the high-profile video and overlay ad network.

[ 2007.12.06 | News Article ]

As more professionally produced content finds a home online, user-generated video becomes less alluring to viewers—and advertiser

[ 2007.11.20 | News Article ]