VideoEgg

[ 2008.11.18 | News Article ]

In an effort to boost the addressable audience for its engagement-based advertising product, VideoEgg Inc. announced a new offering for mobile advertising.

The company's new AdFrames for mobile platform is designed to enable brand marketing in open mobile environments such as Apple Inc. (Nasdaq: AAPL)'s iPhone or Google (Nasdaq: GOOG)'s Android.

The first implementation will be on the iPhone platform, where it will be available on iPhone applications and Web pages that are formatted for the mobile device. With more than 9,000 iPhone applications already available in the iPhone App Store, and more showing up every day, the mobile platform could be a boon for the online advertising startup.

Already, VideoEgg chief marketing officer Troy Young says the company can serve tens of millions of ad impressions available through applications and Web pages that have become early adopters of the VideoEgg platform.

Perhaps more importantly, Young says VideoEgg is seeing very high levels of engagement for those ads. That's a big plus for the company, which charges advertisers on a cost-per-engagement basis.

Nikon, the U.S. Navy, and Ubisoft Canada are among the first companies to have begun serving ads using the AdFrames for mobile product. On the publisher side, VideoEgg has gone after some of the top app developers in the iPhone App Store and claims to be on 35 percent of the top 20 most popular free apps.

While the iPhone gives VideoEgg plenty of new inventory, the company says it will expand to other open mobile platforms. According to Young, the company will soon make AdFrames for mobile available on the Android platform.

By Ryan Lawler

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