VideoEgg

[ 2007.10.12 | Press Release ]

One-day Gathering Focused on Mapping the Future of the Applications Industry

SAN FRANCISCO, CA, October 11, 2007 – VideoEgg. Inc., the leading video advertising network for online communities, today unveiled details of its upcoming event App-Camp. Open application environments around social networks such as Facebook are influencing online user behavior. App-Camp, a one-day informal gathering, was created to foster a multi-disciplinary dialog around this important phenomenon and its implications for marketers. The event will be an open discussion and opportunity to connect with and learn from industry leaders, including application developers, brand marketers, media buyers and technology industry insiders

• When: Saturday, October 20th, 11 a.m. – 5 p.m. (Followed by an evening of drinks and nibbles at Tres Agaves, 130 Townsend Street at 2nd)
• Where: VideoEgg San Francisco Headquarters, 180 Townsend Street, San Francisco
• Who: Technology insiders, application developers, venture capitalists, marketers, media agency representatives
• Cost: While App-Camp is a one-day event that is free, space is extremely limited and the event is guaranteed to be at max capacity. All attendees must RSVP.
• For more information, visit App-Camp.com

Hundreds of developers have created applications for social networking sites, such as Facebook, that millions of users integrate into their profiles and interact with on a daily basis. However, questions remain unanswered about standards and best practices around the development and monetization of these products.

AppCamp will focus on four main areas of discussion:
• Driving Traffic
• Monetization
• Understanding User Behavior
• Apps for Advertising and Marketing

“The open application economy is totally new. No one has all the answers to how this will change consumer behavior and advertiser strategies. We are looking forward to working with our partners in both the application and media spaces to help shape the future of this industry,” said Troy Young, chief marketing officer of VideoEgg. “App-Camp will provide a fun and informative environment for people to learn about application creation and monetization, while also giving marketers, venture capitalists, and developers an opportunity to connect on the most pressing issues in the social networking space. It’s going to be a great day—we’re looking forward to it.”

For additional insights into how VideoEgg is driving the applications conversation, updates on confirmed attendees and how to RSVP, please visit VideoEgg’s AppCamp blog ( http://www.app-camp.com ).

About VideoEgg
VideoEgg, the leading video ad network for online communities, has developed an extensive audience network that connects brands and content owners with people through an invitation-based rich media approach to advertising. An advertising innovator, VidoeEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. The Eggnetwork is comprised of over 80 online communities and over 75 third-party applications. The company has partnered with 14 of the top 20 social networks, bringing outstanding consumer reach and a high level of engagement to its advertising partners. Founded in 2005 and based in San Francisco, with offices in the UK and New York City, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit www.videoegg.com or www.theeggnetwork.com.

Media Contact:
Blanc & Otus on behalf of VideoEgg
Meredith Obendorfer
(415) 856-5167
mobendorfer@blancandotus.com