VideoEgg

Rob Norman, Global Interaction CEO, GroupM
Rob Norman arrived in the media business in 1985 via a business degree and a spell in software marketing. He joined Colman RSCG as a media assistant before joining CIA in June 1986. Rob quickly rose to Group Head and then founded the company’s first joint venture media operation. It became the model for three subsequent ventures.

In 1994, Rob started the group’s first foray into interactive media and marketing, laying the foundations for the wide-ranging offer MEC has today. Rob left CIA to work in the sports television market for a brief spell but rejoined in 1998 to create Outrider, the company’s digital media offering. Following the merger of CIA with The Media Edge in 2002, Rob was appointed Worldwide Director of Business Development, whilst continuing to lead Outrider as CEO Worldwide. The following year he was appointed Chairman UK, overseeing all UK businesses.

In January 2005, Rob relocated to New York to head up MEC Interaction as Chief Executive Officer Global.

Adam Gerber, Chief Marketing Officer, Quantcast
Adam is focused on establishing Quantcast - the first open internet ratings service providing free data to all segments of the marketplace - as the most reliable and trustworthy independent audience measurement solution for advertisers, content owners and broader media industry participants. With its pioneering approach combining panel and direct measurement solutions, the company aims to tie together the complexities of media planning and delivery.

Most recently Brightcove, Inc.'s Vice President for Advertising Products and Strategy, Gerber joins Quantcast with 15 years of traditional and digital agency media planning and buying experience. After leading traditional planning activities for clients such as P&G, Unilever, Bell Atlantic, UPS, Labatt USA, and Goldman Sachs, he was a founding partner of WPP's Digital Edge unit (now MEC Interaction). Thereafter, he led the development of emerging and digital media capabilities for Publicis' MediaVest unit. A widely recognized leader in online and emerging advertising, Gerber has served in various industry advocacy roles, including committee chair positions with the American Association of Advertising Agencies (4As) and the Interactive Advertising Bureau (IAB).

In 2002, Adam was recognized by Mediaweek as a Media All-Star, and he serves on a number of industry advisory groups and standards committees. Currently, he serves on IAB’s Digital Video committee. A 1990 graduate of Boston University with degrees in both Journalism and International Relations, Adam lives in Manhattan with his wife Sarah and son Maxwell.

Abbey Klassen, Digital Editor, Advertising Age
Abbey Klaassen is Ad Age's Digital Editor, responsible for covering the fast-evolving digital media and marketing space. Ad Age Digital, a weekly e-mail newsletter and print section, delve into myriad new forms of digital media and their effect on marketing and communications. Abbey also helps program Ad Age's Digital Marketing Conference, held in March. Since joining Ad Age, Abbey has also covered cable TV, radio and out-of-home advertising and has regularly appeared on national TV and radio program.

Chris Albrecht, Media Journalist, GigaOM & NewTeeVee
Writer, NewTeeVee has spent over a decade identifying, creating or marketing hit content online. He cut his teeth as an Associate Editor for ZDNet's AnchorDesk back in the day and served as copywriter, acquisitions manager and director of programming for MTV acquired AtomFilms.com. He has spoken at, juried or programmed different film festivals across North America.

Jean-Philippe Maheu, Chief Digital Officer, Ogilvy North America
Jean-Philippe recently joined Ogilvy to lead digital innovation for Ogilvy clients such as Dove, IBM and Kraft to help them win in this increasingly digital marketplace. He is also responsible for recruiting and nurturing the best talent and strategic partners across the spectrum of the digital landscape, including mobile marketing, video, gaming, digital media, search and social media.

Jean-Philippe is a senior executive with experience leading companies in both high-growth and restructuring periods. He combines seasoned hands-on operational experience, strong strategic insight and proven leadership skills. He is the former chief executive officer of Razorfish, a leading web professional services firm and played a critical role in growing the company from $1 million in revenue to more than $250 million.

Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide
Colleen DeCourcy, Chief Digital Officer for TBWA Worldwide, is responsible for developing and implementing a global digital strategy throughout the TBWA and TEQUILA networks.

She has worked at the forefront of digital technology and entertainment for most of her career and her areas of expertise range from digital postproduction and motion graphics design to creative campaign development and planning across digital platforms. Colleen is champion of innovative methods of persona development and implementation to develop experience touch points for online social networks, consumer activated branded entertainment, and word of mouth marketing. She has been cited extensively for her unique approach to gathering multiple agencies around personas in her work with Daimler Chrysler. Last year, Forrester Research cited Colleen’s unique approach to understanding consumers as a Digital Industry best practice.

Prior to joining TBWA, DeCourcy served as Chief Experience Officer at JWT where she worked to strengthen and grow the integrated, multi-platform storytelling capabilities of the network as well as work with the agency's executive creative directors on client business including, among others, Unilever's Sunsilk, Kimberly-Clark, Cadbury Adams, Diamond Trading Commission and Ford. Additionally, she served as Executive Creative Director (North America) on HSBC.

Prior to joining JWT, DeCourcy was the Vice President and Chief Creative Officer at Organic, where she led the agency’s Experience Design group. She was responsible for leading non-traditional creative for Organic client DaimlerChrysler, helping the marketer achieve award-winning status on campaigns for the Dodge Charger, ‘Unleash Your Freak’ and the Jeep branded entertainment project, ‘The Mudds’, the first commercial Google Map geocaching adventure. Colleen was played a pivotal role in Daimler Chrylser being named Interactive Marketer of The Year by Advertising Age in 2005.

Prior to Organic, Colleen was Director of Creative Strategy at ICE Integrated Communications & Entertainment in Toronto. She has also worked in London for Spafax WPP, an international marketing communications firm, where she was Chief Creative Officer, working for clients including British Airways, Reynard Racing, Virgin Atlantic, Air Canada, Cathay Pacific, Singapore Airlines, The Tate Gallery and The British Council.

Colleen was a Titanium and Integrated Jury Member of the 54th International Advertising Festival held in Cannes, France and in 2006 sat on the Cannes CyberLions Jury. In 2005, she served as the Internet Jury Chair for the Clios. In 2006, Advertising Age and the Advertising Women of New York association announced "25 Women to Watch," honoring the most savvy, empowered, accomplished and innovative women in the world of advertising, marketing and media; DeCourcy was named a member.

Quentin George, Global Director of Digital Strategy and Marketing Innovation, Universal McCann
Quentin George has over 15 years of Internet industry experience, driving leading strategies for how to solve complex digital marketing problems and developing new business. George was previously Chief of Corporate Development for Organic.

Quentin has served as the Managing Director of the San Francisco office for two years (he doubled the size of the office in his first year). During his tenure, he was also given responsibility for the Los Angeles office. Before joining Organic he was the Vice President of Client Services at Avenue A/Razorfish, where he was responsible for driving Internet initiatives that generated significant business results for clients such as Sun Microsystems, Mercury, Veritas, Genentech, Disney, Los Angeles Department of Water and Power and DNA Direct.

Quentin will work closely with Bant Breen who was recently named President of the IPG Futures Marketing Group. Before joining Avenue A/Razorfish,

Quentin was EVP, Development at Phoenix-Pop, an Internet professional services firm. He was also the co-founder and CEO of Electric Ocean, an internationally renowned interactive marketing agency based in Cape Town, South Africa. Quentin graduated from Damelin College in Johannesburg, as well as a post-graduate diploma in advertising from the AAA School of Advertising in Cape Town. He is also a founding member and former co-chairman of the Digital Interactive Media Association (DIMA).

Mark Kingdon, CEO, Organic
Mark Kingdon has served as Organic's Chief Executive officer since 2001, and has led the company to its current position as a leading digital communications agency. Since joining Organic, the company has doubled in size and acquired several Fortune 500 clients such as Bank of America and Geek Squad, a division of Best Buy. Organic has also been recognized as a "top ten" interactive agency by AdAge Magazine and a Web design Agency Leader by an independent research company.

Mark is a frequent industry spokesperson on trends in digital marketing, customer relationship management, social networking and consumer empathy. He is frequently quoted in publications such as The Wall Street Journal, The New York Times, and top advertising publications. He is also a regular speaker at many industry conferences, including Ad:Tech, the Word of Mouth Marketing Association, eTail, and Forrester. Mark is regularly featured in the UBS/Organic quarterly investors call and newsletter. Additionally, he's a member of the Young Presidents Organization (YPO) and the International Academy of the Digital Arts and Sciences, where he serves as a Webby Awards judge.

Mark brings valuable insights into the management of both large and complex professional service organizations and entrepreneurial companies. Most recently, he worked with idealab!, providing strategic guidance and operational support to emerging companies. Prior to joining idealab!, Mark was a partner with the consulting division of PricewaterhouseCoopers, LLP (PWC), where he held a variety of senior roles throughout his twelve-year tenure.

He received his M.B.A. from the Wharton School of Business, and a B.A. in Economics from The University of California, Los Angeles. Mark loves Organic because it is the perfect intersection of business strategy, design and technology - his three passions. When he can, Mark travels far and wide - from the Himalayas to Central America and he still finds time to doodle, paint and draw.

Ian Schafer, CEO and Founder, Deep Focus
Ian Schafer, CEO and Founder of Deep Focus, has consistently redefined the way brands and entertainment properties are marketed online.

Deep Focus boasts a client roster that has grown over the years to include the most recognizable entertainment and lifestyle brands, including: HBO, Court TV, Comedy Central, New Line Cinema, Picturehouse, CBS, Nike, NRDC, Bacardi USA, and many others.

Under Schafer’s guidance, Deep Focus has executed numerous award-winning campaigns, including HBO’s “The Sopranos: Crime. Organized.” – a campaign that essentially put the agency “on the map” and garnered a number of awards including: Gold at the 2006 MIXX Awards, and was also nominated for a 2006 Emmy®. The Deep Focus campaign “Interview with Ari” for HBO’s Entourage was named 2006’s “Best Use of Video” by Adweek.

Deep Focus has continued to consistently craft innovative, creative campaigns and promotions that raise the bar for the entire industry worldwide. Its campaign for Court TV’s Parco P.I. won the 2007 Cannes Promo Lion award for Best Integrated Promotion, and was the sole U.S. based representative in the Promo category to be nominated.

The agency was also the recipient of two 2007 Webby Awards in the Best Movie And Film Website categories, including the People’s Choice award, for the campaign supporting the feature film Pan’s Labyrinth.

Considered by many as the foremost expert in interactive marketing, online video, social media, virtual worlds, and user-generated content, Ian has been featured in a number of outlets including The New York Times, The Wall Street Journal, Adweek, Advertising Age, New York Magazine, Variety and The Hollywood Reporter.

Ian is a graduate of The George Washington University and currently resides in New York City with his wife, Cheryl and dog, Mookie.

Mike Steib, Director of Google TV Ads, Google
Michael Steib joined Google in January 2007 as Director of Google TV Ads, a digital system for buying more accountable and better measured television advertising.

Before coming to Google, Michael was the General Manager of Strategic Ventures at NBC Universal and Co-chair of the NBC Affiliates Futures Committee. While at NBCU, he co-founded and led operations for NBBC (a marketplace for digital video syndication, which is now part of “hulu.com”) and NBC Weather Plus, the first all-digital broadcast television network. In 2004, NBC Weather Plus was recognized with NBC Universal's GE Imagination Breakthrough award. Michael previously served as vice president in the Business Development group, which closed over $20 billion in mergers and acquisitions.

In 2000, Michael worked on launching new media businesses for Walker Digital, LLC. He spent the two prior years as a management consultant with McKinsey & Company. He is a named inventor of two digital media patents.

Michael was honored as one of TV Week’s “Twelve to Watch” in 2008, was selected for the Multichannel News “40 Under 40” list in 2007, and was chosen for TV Week's 2006 “Hot List.” Michael serves on the board of Career Gear, a nonprofit that has helped thousands of men transition from public assistance to the workforce. He is also a member of the board of directors of the International Radio and Television Society Foundation (IRTS). He graduated from the University of Pennsylvania with a B. A. in Economics and International Relations.

Michael lives in Manhattan with his super cool wife, Kemp.

Lars Bastholm, Executive Creative Director, AKQA New York
When AKQA opened its doors New York in 2004, Lars Bastholm was placed at the helm as Executive Creative Director. Lars has been working in the interactive marketing industry for over 13 years. After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen, Denmark as Creative Director. There he worked on some of the world¹s most recognized brands, including Nike, LEGO, Sprite and Carlsberg. At AKQA New York, Lars currently works on such brands as Coca-Cola, Smirnoff and Motorola. Lars is one of the most award-winning creatives in digital marketing with a large number of respected international awards to his name, including no less than 3 Cannes Cyber Lions Grand Prix. Lars is a frequent speaker at industry events, has served as juror on all major award shows and is a member of The International Academy of Digital Arts and Sciences. Lars was featured in the book "How to catch the Big Idea: The Strategy of Top-Creatives" and recently appeared in Wall Street Journal’s “Creative Leaders” series.

Riccardo Zane, President, Agency.com New York
As the President of Agency.com New York, Riccardo emphasizes value generation through the power of digital ideas. He has developed marketing strategies and campaigns for blue chip clients in consumer and business-to-business sectors including travel and entertainment industries, healthcare, CPG, electronics, and financial markets. His work spans LG, Mars – Masterfoods, Gateway, E*Trade, Disney, Phillip Morris, Miller, Kellogg, Del Monte, General Mills, Unilever, Kraft, Nestle, Four Seasons, E*Trade, British Airways, Continental Airlines, and the US Army.

Prior to joining Agency.com, he was Senior Partner and head of OgilvyOne’s Consumer Marketing Group. Prior to that he was Managing Director of Arc Worldwide in Chicago and New York.

Riccardo presents frequently at Interactive and Direct Marketing conferences and events. He was born in Italy, raised in South Africa, schooled in Canada, and then moved professionally to the United States. He has an M.B.A. from York University in Toronto and sore knees from his pro soccer days

Troy Young, Chief Marketing Officer, VideoEgg, Inc.
Troy Young began his work in interactive media in 1992 when he worked on the launch and management of the first newspaper-owned online service in Canada. Prior to joining VideoEgg, Troy served as EVP, chief experience officer at Organic, one of the world's leading digital marketing agencies. Troy spent his first three years with the company building the Canada office. Prior to joining Organic, Troy was a co-founder and managing director of Vickers & Benson Direct, Interactive (now Arnold Worldwide). He is a graduate of the Queen's University Business School.

John Torre, Vice President, Millward Brown Media & Entertainment Group
John joined Dynamic Logic in 2002 working on the sales team in the New York office. He recently moved into Millward Brown's newly formed Media and Entertainment Group, which is comprised of media and digital experts from Millward Brown and Dynamic Logic. John's responsibilities include business development for the CrossMedia Research product suite and support of Media & Entertainment Group (MEG) business growth across North America.

Prior to joining Dynamic Logic, John was a media sales executive, holding positions in Sony Pictures Digital Entertainment group and the sales group of NBC Internet, where he was responsible for selling digital media and cross-platform advertising. His sales career began at USA TODAY, where he spent two years as regional sales manager responsible for selling newspaper and online advertising to the travel industry. John began his career in advertising in 1992 as a media planner at Ogilvy & Mather and spent six years in media and account management positions there and at Wells Rich Greene BDDP in New York City.

John holds a Bachelor of Science in broadcast journalism from the S.I.Newhouse School of Public Communications at Syracuse University.

Nada Stirratt, Executive Vice President of Digital Advertising, MTV Networks
Nada Stirratt is Executive Vice President, Digital Advertising for MTV Networks. In this role, she leads the company’s digital sales organization in its aggressive expansion into the digital and multi-platform advertising arena across all properties, including: MTV, VH1, Nickelodeon, ComedyCentral, iFilm, xfire, Gametrailers, CMT, SpikeTV and Logo. Prior to MTV Networks, Nada spent three years at Advertising.com, where she held three leadership positions during her tenure there. She was hired as Senior Vice President, Corporate Development and tasked with positioning the company for acquisition. Upon the successful sale of Advertising.com to AOL in 2004, Nada moved to head-up the media-buying arm of Advertising.com, and grew the network to become the largest third-party network in the industry. Nada was tapped to do the same on the ad sales side in 2005 and, under her leadership, the sales team generated its most successful quarters in its nine-year history.

Prior to joining Advertising.com, Nada was Vice President, Business Development at AOL, where she led a team driving content integration and CPG revenue for the portal. Nada has been in the digital space since 1997, when she joined Moviefone as Senior Vice President, Advertising Sales, and was tasked with adding structure and expanding the revenue base for that entrepreneurial company, culminating in its sale to AOL in 1999.

Nada spent eight years in magazine sales; first at Hearst, where she managed the beauty category for Cosmopolitan and then at Conde Nast, where she served as advertising director of Allure magazine. She has a BS in Advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery Stirratt.

Chris George, Vice President, Advertiser Solutions, Fox Interactive Media
Chris George is the Vice President of Advertising Solutions at Fox Interactive Media (FIM), the division of News Corporation whose portfolio of leading social networking, entertainment, sports and information sites includes MySpace, IGN Entertainment, FOXSports.com, Photobucket, RottenTomatoes, and more. Together, these sites offer a platform and tools for consumers to express themselves, communicate with each other, and engage with media. In this role, Chris is responsible for ad product development and the monetization strategy for FIM. His team supports the Ad Sales teams and the clients of MySpace, Photobucket and IGN Entertainment by offering them a variety of ad products which includes video, brand communities, sponsorships and mobile. Chris’ team also assists with FIM’s HyperTargeting efforts.

Chris joined FIM through its acquisition of IGN in 2005 as the Director of Client Solutions. In this role, he developed a suite of advertising solutions and market intelligence products. Prior to IGN, Chris spent five years with Foote, Cone & Belding where he led Hewlett-Packard’s partnership with Yahoo!, specifically focusing on advanced targeting methods, ROI tracking and customer profiling tools.

Chris holds a Bachelors of Arts degree in Advertising from Michigan State University.

Mike Hudack, Co-founder, CEO & President, Blip.tv
Mike Hudack is a co-founder of blip.tv and serves as the company’s president and CEO. He is responsible for blip.tv’s overall business strategy, focusing in particular on community relations along with syndication, distribution and advertising partnerships.

Prior to blip.tv, Mike worked as a developer and administrator for the National Hockey League, where he managed the team responsible for one of the biggest IT projects in the history of the League — consolidating and re-developing the NHL’s internal applications, which serve hundreds of employees using dozens of technologies. Mike also developed the content management system for NHL.com and redesigned the software used to bring scores and statistics from dozens of simulraneous hockey games to fans in real-time.

Mike has spoken at SXSW, Streaming Media West, Beyond Broadcast, the Open Media Developers Summit, TelcoTV and dozens of other conferences and has served as a guest lecturer at NYU and elsewhere as an expert on video, blogging and citizen journalism. He has created and maintained more than a half dozen independent media projects, including warstories:CC, warblogs:CC and the Index of Evil. His independent projects have been covered by the Washington Post, USA Today, the PBS Newshour, NPR and Forbes, among others.

Steve Mitgang, Chief Executive Officer, Veoh Networks, Inc.
Steve Mitgang was appointed Chief Executive Officer of Veoh Networks in July 2007. A Silicon Valley and start-up veteran, Steve has 22 years of experience in general management, strategic planning, product management and business development for some for the country's best-known brands, as well as experience with enterprise software and Internet ASPs.

Prior to joining Veoh, Steve was Senior Vice President of the global team leading the definition, creation, and marketing of Yahoo!'s advertising products, platforms, and services. While there, Steve was the senior executive credited with creating the vision and managing the production of Project Panama (Yahoo's new monetization platform). Before his tenure at Yahoo!, Steve led a variety of consumer marketing and technology companies, driving them to leading market positions or successful exits. He joined Yahoo! after its successful acquisition of Overture Services, where he led the company's Performance Marketing group. Prior to joining Overture, he was president and CEO of Keylime Software, a web analytics company acquired by Overture Services under Steve's stewardship.

Erin Matts, Group Director, Strategy, OMD
Erin has worked in the media planning business for over 9 years, with a focus on digital and emerging technologies. As Group Director for Strategy, she has managed media planning strategy and execution for key clients primarily in the CPG and retail space, including Hershey’s and Lowe’s Home Improvement. Most recently she’s managed all of the Frito-Lay brands, where she brings a high level of experience in social networking and user generated media.

Prior to OMD, she worked at Wieden + Kennedy NY on the ESPN/ABC business, and Novo/Blue Marble/Semaphore Partners (now part of MediaVest) on Continental Airlines

Mark Spates, Director, Social Media Strategy, VideoEgg
Mark Spates is Director, Social Media Strategy at Videoegg. In this role, Mark is responsible for developing strategies for advertiser that originally ingrate their brand into social environments and deliver engagement through user interaction. In addition, Mark is task with creating new social media opportunities through product and package development, which leverage technical innovation and social media trends.

Before joining Videoegg Mark was Vice President of Heavy Brands for Heavy.com. In this capacity he oversaw strategic positioning for Heavy.com. Prior to that he lead the digital marketing efforts for Burger King Corporation helping to establish the platform agnostic approach currently employed by many leading marketers today.

Benjamin Ezrick, Senior Strategist, Digital Innovation Ogilvy Interactive
Benjamin Ezrick has been influential in defining interactive video advertising on television and online. He is responsible for the application of emerging technologies, such as gaming, mobile and advanced television at Ogilvy in his role as Senior Strategist of Digital Innovation.

He is determined to deliver television advertisers the measurability and accountability that they have found online. In a first for the industry, Benjamin managed a television campaign implemented, tracked and optimized over the Internet. His desire to digitize traditional media comes from his years of experience in online media planning.

Before joining Ogilvy, Benjamin worked on grass roots marketing campaigns in support of Ben & Jerry’s, Palm and Polaroid. He is a graduate of the University of Pennsylvania with a BA in International Relations