VideoEgg

Sneak Peek @ The Engagement Debate '08

By blog_editor on Jan. 09 2008

The word "engagement" has been abused by our digital marketing industry long enough, and dammit, we're not gonna sit by and watch this word be abused anymore! I think most people can agree that "engagement" is a buzz word that gets thrown around a lot, but it remains abstract because it has a different meaning depending on who is using it. That is a shame because our good friend engagement can actually have a real value. So we decided to set up a no-holds-barred event to debate about it and elevate it to be more than just the marketing term du juor.

We're holding an event in NYC on 2/20/08 called The Engagement Debate '08. We'll hear perspectives from media agency executives, from C-levels to Group Directors (because even their opinions vary), and we'll also hear from brand marketers, publishers, and researchers. People will be challenged and people will be put on the spot, but dare I say, it will actually be entertaining. Check back on the VideoEgg website next week for more details.

Don't worry, engagement, help is on the way.

Post by Eric Klotz
Director of Creative Development